
Hey, I’m Giulia.
Senior UX Researcher (Mixed Methods)
I turn data into decisions and connect the dots between Research, Product, Data, Marketing, and Growth.
With 8+ years of experience in B2B and B2C product development, I help companies uncover insights that drive real, measurable impact.
“Giulia doesn’t just gather information through her research, she makes sure it’s actionable and gets turned into product improvements and new ideas.”
Marcos Monteiro | Head of Product
Great products are memorable, I help you build them.
What I Bring To the Table
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Business-Aligned
I connect insights to revenue, retention, and engagement to unlock buy-in.
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Product-Minded
I bring PM-level strategy and delivery experience to every research engagement.
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Growth-Focused
I fuel experimentation with research that prioritizes high-impact bets.
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Cross-Functional Partner
I collaborate across Product, Marketing, and Data to shape roadmaps and go-to-market strategies.
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Insight-to-Impact:
I turn mixed-methods research into product decisions that drive growth and retention.
Stephanie Leue | CPO
“Giulia quickly established a research function, including processes and goals, and generated amazing value in a matter of weeks. Her efforts helped our move to outcome-driven product management.”
Ron Schmidt | Director of Product Design
“Her insights have had a transformative impact on key product areas, from dashboards and onboarding to activation strategies. Her ability to translate research into actionable insights has been invaluable, particularly during the critical define phase.”
Case Studies
All my strategic impact in one story
When a tech migration triggered mass churn and an identity crisis, I led a bold, research-driven turnaround. From regaining customer trust to redefining Doodle’s core audience, this case study shows how UX can transform chaos into clarity and spark real business growth.
Fixing the Leaky Bucket: How UX Research Slashed Churn at Doodle
When a redesign tanked engagement, I led a strategic research intervention that turned insights into action. Through mixed-methods research, we pinpointed activation friction, shipped usability-driven fixes, and doubled long-term user retention, proving that good UX is good business.
Repositioning Doodle for Growth and Acquisition
Doodle was stuck trying to serve everyone, and resonating with no one. Through a phased UX research strategy, I helped define a clear target market, uncover core user jobs, and co-create a brand voice that clicked. The result? Strategic clarity, new revenue streams, and a product that finally knew who it was for.

Companies I've worked with

What People say about me
In the Media
✍️ Articles
From Insights to Action (for UXPA)
UX research & marketing: the power duo that drives growth (for UX Bootcamp → UX Collective)
Feature prioritisation and pricing UXR meetup takeaways (for UXR Community R9 Berlin)
🫂 Volunteering
Social Media & Content Strategist for